Rohto® Cool Eye Drops For Beautiful Eyes

Many of us put in a lot of effort to make our eyes look good but do we put in the same effort to make them feel good?

In this digitally-inclined era, people spend long hours in front of computers, laptops, TVs and mobile devices which eventually lead to strained and dry-eyes. Not only the growing reliance on digital devices strains our eyes, eye irritation also stems from environmental irritants like smoke, dust, haze and air condition which further contribute to more conditions ranging from simple to complex. Hence, you may want to consider finding ways to give your weary eyes a break, or simply instil a few droplets of Rohto® eye drops to effectively retain moisture as well as to provide soothing relief for dry, irritated eyes.

When it comes to vision health, eye drops play a huge role for healthier and refreshing comfort through the day. Introduced by Rohto®, the number-one global eye care brand¹, Rohto® Cool Eye Drops comes with a unique cooling formula that provides you with an instant cooling sensation which soon fades to be replaced by a totally refreshing feeling for your eyes. Unlike other variants of eye drops that are available off-the-shelf, the cooling formula aids in producing more natural tears that help to soothe your eyes and reduce eye fatigue by increasing perceived image clarity.

“At Rohto®, we believe that developing a daily eye care routine is essential for everyone, especially in the technology-driven society whereby we are always on-the-go, with long hours in front of computers, TVs and mobile devices, and other environmental irritants, contributing to more incidents of eye fatigue. We constantly drive to deliver the best to our customers. In this case, we are really excited to introduce Rohto® Cool Eye Drops to the Malaysian market. With its unique cooling relief properties, the eye drop is an effective solution and the perfect addition to your daily eye care regime,” said Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum.

Rohto® ensures consistent safety and quality through strong governance and compliance to applicable regulations and standards. Rohto® Cool Eye Drops and other variants are carefully formulated by eye care specialists in full compliance with FDA’s over-the counter Ophthalmic Drug Products Monograph, manufactured under Goods Manufacturing Practices (GMP) and ISO 13485 standard guidelines to ensure the product is safe and effective for minor eye irritations or dryness.

Each ingredient is filtered and sterilized, from the bottle to the cap and nozzle through gamma sterilization or electron beam sterilization. The process from filling to packing is fully automated and conducted by machines to ensure complete product hygiene. It uses HEPA (High-Efficiency Particulate Air) filter for air-conditioning during the manufacturing process, under a controlled environment (ISO 14644 Grade A) whereby the classification of the air cleanliness in the surrounding vicinity is at the highest standard of safety and quality.

The Rohto® Cool Eye Drop is priced at RM16.90 (inclusive of GST) per bottle and available in leading pharmacies and hypermarkets nationwide. The eye drops are conveniently packaged in an innovative, transparent, slim and sleek bottle that has a non-squirting, single-drop dispenser said to be the only packaging of its kind in the market. Formulated to be contact lens-friendly, the eye drops are compatible with or without contact lenses. For more information, visit www.rohtoeyedrops.com.my.

¹ Euro Monitor International Limited, Consumer Health Eye Care definition. Retail Value Share, 2015 Data.