Hada Labo Introduces 3 New Face Wash Products with Natural Cleansing Power

Healthy beautiful skin begins with clean skin. Therefore, it is important to cleanse the face regularly to remove impurities and dead skin cells from the skin's surface. Accumulated dirt, sebum and dead skin cells do not only result in dull and lifeless skin but also prevents your skin from absorbing the beneficial ingredients from your skincare products.

Hada Labo has identified some of the common skin problems among Asians and has therefore developed various different cleansers that can be found in the market today. Among them are the Moisturising Face Wash, es Foaming Wash, AHA/BHA Cleansing and the Whitening Face Wash. This year, Hada Labo is introducing three more products to its face wash product category namely Deep Clean & Blemish Control Face Wash, Deep Clean & Pore Refining Face Wash and Hydra & Whitening Face Wash with each of these targeting specific skin problems.

Hada Labo's new face wash products are formulated with Bentonite Clay that has over 70 traces of minerals from the natural volcanic ash sediments. The clay that is included in the face wash formulation effectively absorbs excess dirt, oil and impurities from the skin. Despite its fine texture, the clay is able to exfoliate dead skin, thus cleaning up the pores and improving the skin's texture.

Just like any other Hada Labo products, the Hyaluronic Acid is also a key ingredient in the face wash products. It has excellent moisture retention capacity and is able to replenish the skin's essential moisture while preserving the optimum moisture balance while it cleanses, allowing the skin to stay hydrated and plump.

The new face wash products have a soft cream texture that foams up easily. Skin feels refreshed and moisturised after a wash. They are pH balance and free from alcohol, colorant, fragrance and mineral oil which makes them perfect for all skin types.

Hada Labo Deep Clean & Blemish Control Face Wash, RM 20.90

This face wash is suitable for those with acne and oily prone skin type. It is anti-acne while at the same time moisturizing due to the Wild Pansy Extracts content. It also has Salicylic Acid, a gentle exfoliating agent that promotes cleaner and clearer skin.

Hada Labo Deep Clean & Pore Refining Face Wash, RM 20.90

This face wash is suitable for skin with visible large pores and oily skin. It deep cleanses, controls sebum production, helps refine pore size and improves skin's appearance. It contains Alpaflor Alp-Sebum (from a rare Alpine plant) that aids in controlling the skin's 5α-reductase (an enzyme that's responsible for the production of sebum) activity, keeping the skin looking matte with less visible pores.

Hada Labo Hydra & Whitening Face Wash, RM 20.90

This product is ideal for those with dull and dry skin. It contains REGU®-FADE, also known as Resveratrol, a powerful antioxidant and an effective skin brightening and whitening agent. It also contains Fucosorb, a natural red and brown seaweed extract that functions in the construction of the skin's cellular network and has excellent moisturizing and antioxidant effects.

Wet your face, then squeeze approximately 2cm onto your palm. Lather with warm water and massage gently onto face. After rinsing thoroughly, dab your face with a clean cloth.

The Hada Labo Face Wash range is available at all leading pharmacies outlets nationwide starting September 2013.

Hada Labo Skincare philosophy:

"PERFECT X SIMPLE"
For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a "no more no less" philosophy in the formulation of its products for the "perfect" ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...