An All-in-One Daily UV Face Cream

Is Daily Sun protection necessary? Clouds and window glass offers little protection because most UV rays can penetrate through them. Expert says that up to 80% of skin aging is due to UVA rays. UVA are often overlooked because the effect is not immediately felt unlike UVB which causes sunburn. UVA is able to penetrate deeper into the layers of the skin and leads to premature signs of aging such as fine lines and wrinkles. Daily sun protection is the best way to prevent skin from the harmful effects of the sun and the key to maintain youthful-looking skin. Hence, it is important to make it as part of your daily routine.

You can now achieve bright, radiant and supple skin with the new Sunplay Skin Aqua UV Protect Face Cream SPF30 PA+++. Not only it protects your skin from broad spectrum harmful UV rays, but it also moisturizes, brightens, hydrates and firm up skin.

The Skin Aqua UV Protect Face Cream SPF30 PA+++ is water based and formulated by using natural ingredients such as the Red, brown algae extract which is both moisturising and has a sebum control function with soothing effects, and the Vegewhite, a whitening formulation that uses a combination of natural skin whitening agents.

This UV face cream is easily absorbed and non-greasy. It is also suitable for sensitive skin as it does not contain fragrance. It is free from mineral oil and therefore does not clog pores.

Key features contained in this UV face cream include:

• UVA & UVB Protection
  It contains Octyl Methoxy Cinnamate (for effective UVB protection), Ethyl Benzoil Diamino Hydroxy (a very stable ingredient used for UVA protection) and Water-soluble Nano-titanium Dioxide (non-greasy and has high refractive index).
• Hydrating and Firming
  Contains Collagen that does not only help to moisturise but also improves the skin's firmness and elasticity. It also contains Red, Brown Algae Extract that has good moisture absorbtion properties and locks-in the skin's natural moisture level. The algae also effectively reduces the secretion of sebum and protects the skin from damage and irritation caused by polution and harmful effects of UV.
• Whitening
  It uses Vegewhite, a whitening formulation that uses a combination of natural whitening ingredients such as Bearberry Extract, Scutellaria Root Extract, Liquorice Extract, kojic Acid, Sophora Japonica Extract, Yarrow Extract and Plysaccharides. These ingredients function to inhibit tyrosinase, reduce the production of melanin as well as stimulate the cell renewal of the epidermis for a radiant bright skin.

To see better results, stay away from the sun when at its' hottest (between 12noon – 3pm), and if outdoors, shield your face with an umbrella or a broad brim hat.

The Skin Aqua UV Protect Face Cream SPF30 PA+++ is to be used daily after your moisturizer and before makeup. Squeeze the UV face cream onto your fingertips then gently tap on your face to cover the entire area. Smoothen with your fingers and gently pat until absorbed into the skin.

The Skin Aqua UV Protect Face Cream SPF30 PA+++ will be available at all leading pharmacies and major supermarket outlets at RM32.90 starting the 1st of July 2012.