Hada Labo enhances its whitening range with new product line extensions

Hada Labo is continuously developing skincare solutions for the ever-changing skincare needs caused by climate change and other conditions. In a country like ours where the UV rays are especially strong, many have been affected with darkened skintone, uneven pigmentation and dark spots on the skin. To address this skin concern, Hada Labo has added two new products to its whitening care line, namely the Arbutin Whitening Cream and the Whitening UV Milk.

For effective skin whitening, the cream is formulated with Arbutin which is an active ingredient for Hada Labo's Whitening range. It helps lighten dark spots and re-balance skintone for a visibly fairer and radiant skin. It is an extract from a natural bearberry plant that is natural and safe with effective whitening properties. Hada Labo's Arbutin Whitening Cream is also formulated with Hyaluronic Acid that instantly moisturizes the skin, leaving it hydrated and supple inside out. The formulation is also enhanced with vitamin C, which functions to even out skintone and rejuvenates the skin for a brighter and more radiant look. It has a light, non-greasy texture and it provides long lasting moisturisation.

The Whitening UV Milk, a new addition to the range is unique 4-in-1-sunscreen: UV Protection + Whitening + Hydration + Makeup Base which is suitable for the face and body. It is formulated with SPF50+ PA+++ that protects your skin from a broad spectrum of UVA and UVB rays and gives you longer lasting protection throughout the day. It is not just an ordinary sunscreen as it is also added with Nano Hyaluronic Acid to provide the skin with continuous hydration; and Vitamin C which functions to lighten dark spots as well as optimizes skin's fairness and translucency. Vitamin C is also known for its anti-oxidant properties and ability to fight free radicals caused by pollutants, harmful rays from the sun and other harmful substances. What's more is this UV Milk can also be doubled up as a makeup base.

The Whitening range currently consist of:

• Hada Labo Whitening Face Wash (50g) RM16.90 & (100g) RM28.90
  A gentle foaming face wash that effectively removes pore impurities and purifies the skin resulting in a clearer, brighter complexion.
• Hada Labo Whitening Lotion (170ml), RM45.90
  Smoothes and clarifies the skin for optimised radiance and translucency. It helps the skin recover from accumulated sun damage while reducing the appearance of dark spots. It intensely hydrates the skin, keeping the skin soft and supple.
• Hada Labo Whitening Essence (38ml), RM59.90
  It is packed with high concentration of Arbutin that combats dark spots. It evens out skin tone revealing a clearer and more radiant complexion.
• Hada Labo Whitening Milk (140ml), RM55.90
  It brightens dull skin for a visibly fairer radiant skin. It also preserves skin's natural moisture while at the same time smoothes and clarifies the skin.
• Hada Labo Whitening Mask (4 sheets), RM39.90
  It contains whitening essence with high concentration of Arbutin. Skin appears brighter and radiant after one application. Skin also feels smooth and supple with dewy fresh vibrance.

Hada Labo products are fragrance-free, alcohol-free, colorant-free, mineral oil-free and has low irritant on the skin, which makes it ideal for all skin types including sensitive skin. The Hada Labo whitening range are available at all leading pharmacies nationwide starting October 2012.