November 2013

New BB Cream offers complete care with a velvety smooth finish

Achieve Flawless Look with Hada Labo's 10-in-1 Air BB Cream

A quick makeup and protection for the skin is what most working women want and a tube of BB Cream would just do the job most of the time. But for some who still find the BB Creams in the market inadequate for their daily usage, then the Hada Labo Air BB Cream may just be the BB Cream every woman is looking for.

With the Hada Labo Air BB Cream you can now achieve smooth and natural look. Upon application of the Air BB Cream, your skin will get a distinctive feel, which is smooth and velvety (which some describe as soft, smooth, silky yet powdery) as well as a clear and matte appearance. Thanks to the innovative formulation using the Silicone Elastomer Blend ingredient that gives the cream the 'AIR' light texture. It gives skin unparalleled comfort without leaving the feeling of tackiness or greasiness. The 'AIR' texture also enables you to glide the cream onto your face effortlessly. It produces a soft-focus effect on the skin to give it a natural look yet with a good coverage.

This is definitely a revolutionary new BB Cream that is perfect for all working women, offering a quick all-in-one solution for the skin. Hada Labo's Air BB Cream offers 10 benefits and functions, which includes makeup. This 10-in-1 BB Cream brightens your complexion, perfects your skin tone, protects your skin from UV rays, conceals, whitens, hydrates, minimizes pores, contains anti-aging, anti-oxidant and oil control properties. All your skincare needs in one convenient tube!

Among the product highlights include:

  • Deep Moisturizing
    The Hada Labo Air BB Cream contains Hyaluronic Acid that is naturally present in our cells. Hyaluronic Acid has natural moisturising effects and is able to retain moisture in the skin. 1 gram of Hyaluronic Acid is able to hold 6 Liters of water.
  • Anti-Aging Hydrolyzed Collagen is known for its anti-aging properties with its ability to delay the aging process. It is easily absorbed into the skin, improves moisture circulation and the elasticity of the skin.
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  • Whitening Care
    Arbutin and Vitamin C are the key ingredients in the whitening function of the Air BB Cream. Arbutin is a skin-whitening ingredient that prevents the formation of melanin. Vitamin C which is known for its anti-oxidant properties and ability to fight free radicals, also has skin-lightening functions and is able to decrease the development of melanin. enhances skin's fairness
  • High Sunscreen Protection
    It is formulated with SPF50+ PA+++ that blocks a broad spectrum of UVA & UVB rays and at the same time gives you longer lasting protection from the sun.
  • Oil Control & Pore Minimising
    Witch Hazel, a plant extract is another ingredient used in this product. The Witch Hazel has many wonderful properties that benefit the skin, among them, the ability to reduce sebum secretion and refining your pores for a smooth and clear skin. It has also oil absorber particles that keep your face looking matte at all times.
  • Brightens Complexion & Evens Out Skintone
    Hada Labo's Air BB Cream comes in two shades: Natural Beige and Ivory Beige. These natural shades help brighten the skin's complexion for a radiant look. It also helps even out skintone and conceals dark spots, fine lines and blemishes.

The Hada Labo Air BB Cream is fragrance-free, alcohol-free, mineral oil-free and low irritant on the skin, which makes it ideal for all skin types including sensitive skin types. The Hada Labo Air BB Cream (40g) will be available at all leading pharmacies nationwide starting December 2012 at RM55.90